Wednesday, August 13, 2008

Strange Overtones

I have a deep admiration for people who are really good at what they do - I am easily moved to tears at the theatre, during a film, listening to a concert...even watching the Olympics. But, I'm not easily smitten by people - in fact, very few people actually impress me.
David Byrne is an exception. I am so taken with him - I think it's because I have been listening to him since I was a kid and I am still in awe at what he is producing.
He just released a new album, Strange Overtones, with another amazing talent, Brian Eno, and, once again, I am so impressed.
I also love the way they are marketing the album. No big, fancy hype - just good, old word of mouth. Here's what David had to say:
"I’m also wondering whether the web-curious will allow news of the album to spread more or less by itself. In the past, I might have undertaken all kinds of expensive marketing plans to prepare for a record release: there would be a teaser, live shows, posters, magazine ads, interviews, and advance CDs sent to writers and reviewers. We’ve done a few interviews, but that’s about it. It will be interesting to see if audiences find out about this song — and the record — without all those marketing techniques, and solely through Internet word-of-mouth."
Molly turned me on to David's journal where you can download his new song and read about his comings and goings - and maybe even listen to his current play list....he's numero uno in my book.

2 comments:

  1. and that's THE cutest photo of him! did you get tkts to the concert? you can come see him in SF if you want...

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  2. Anonymous2:00 PM

    Oh yes, it's an amazing album. So far I've only heard a few of the songs but I am very taken with them - especially Home. And I have downloaded Strange Overtones as well.

    Jette/Denmark who've just discovered your blog. It's looks a treat!

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