Wednesday, March 23, 2011
Flowers for Japan
For the past eleven days, I have found myself at the kitchen table reading the newspaper and tearing up before I am able to finish yet another article about the tragedy in Japan. I have always had an affinity for Japan and the Japanese people - especially the Japanese artists - who seem to be such a rich part of the Japanese culture. My second job, after working at the museum, was event planning at the New York office of the Japanese advertising company, Dentsu. With my Japanese office mates, I learned to eat sushi, drink saki, fold origami and appreciate simplicity.
Years later, French General was discovered when we were in a little shop on Crosby Street - almost in the middle of nowhere - when Japanese journalists would come in and be in awe of what we were doing. They would go back to Japan and publish beautifully photographed articles saying something flowery about the shop.
Since joining the Moda team a couple of years ago, my fabrics have all been drawn and printed in Japan by a talented group of artists at the fabric mill. So, I am connected to Japan, through friends and experience, even though I have never visited the country.
After talking with some Japanese friends this week, I realized I had to design something that would help raise funds for a family in need. Flowers for Japan is a bracelet kit which features a tribute to the Japanese cherry blossom trees. Every penny of every bracelet kit sold will go towards helping people that have lost almost everything - except their dignity. I hope you agree with me that we can each do something in our own small way - if you choose to purchase the Flowers for Japan Kit - we are doing it together.
To read more and to purchase one of fifty signed bracelet kits - please visit us at frenchgeneral.com
Posted by Kaari Marie